
You’re probably familiar with the phrase, “It’s a dog-eat-dog world out there.” I’ve been hearing it for years, and I’ve used it a few times myself. It’s a true phrase. If you’re not careful, once you step foot into the big bad business world, you can get skewered, slathered in BBQ sauce, chewed up, and then spit out. These are reasons that people put up a guard and make business and the ensuing relationships as tough as boot leather.
If you have seen the movie, “You’ve Got Mail” you may recall the line by Joe Fox. In an email to Kathleen Kelly, he says, “It’s not personal, it’s business.” Later in the movie, Kathleen asks Joe, “What’s so wrong with being personal, anyway?” Joe, a little stunned, responds, “Uh, nothing.” Kathleen follows up with, “Whatever else anything is, it ought to begin by being personal.” (I’ll admit that even though I’m a guy and avidly follow and believe in The Art of Manliness, I still enjoy some of these classic ‘chick flicks.’)
I ask that same question today. What’s so wrong with being personal, anyway? Business is a giant web that connects people (not businesses) together; this means that business today is about building relationships and being personal, even in this dog-eat-dog world.
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