Posts Tagged ‘Marketing’

Inspiration for a Tuesday Afternoon #2: Rethinking Advertising

Chris Mower
Jun 15 |06:00

The internet has opened up a whole new playing field for marketers. Now a lot of people think that marketing online is the same as marketing offline, but there’s so much more to it. The interent allows people to connect with each other in ways that people have never thought of before.

If you browse around from webpage from webpage, you find that most websites have banner ads (mine currently doesn’t, although I am considering it). Banner ads are the standard internet marketing device. They’re easy to make, and when placed in the right locations can provide the supplier and affiliate with mucho mula.

I’d like to introduce you to another style of advertising.
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You Want Me to Change?! Holy Smokes!

Chris Mower
May 11 |16:50

If you’re interested in business you know you have to attract customers, some of which will be using your competitor’s product. If you’re interested in leading, you know you have to have followers. If you’re interested in getting someone to change a behavior, you have to be convincing. If you’re wanting to change a person’s thoughts or opinions about something, you have to compel them to change by seeing that what you’re offering is the best for them.

There’s only one problem. People are naturally resistant to change. They don’t like it. Even if it’s better for them, they’ll kick and scream and shake their fists in the air. Why is that?

I think the answer is relatively simple.
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