If you're interested in business you know you have to attract customers, some of which will be using your competitor's product. If you're interested in leading, you know you have to have followers. If you're interested in getting someone to change a behavior, you have to be convincing. If you're wanting to change a person's thoughts or opinions about something, you have to compel them to change by seeing that what you're offering is the best for them. There's only one problem. People are Keep Reading »