This is the first article in a 3-part series about learning to brainstorm.

When I was a kid, my siblings and I would frequently ride our bikes to the local store to buy penny candy (hooray for penny candy!). The store wasn’t too far from us, maybe an 8-minute ride one way. We’d hop on our bikes and tear down the country streets. We lived in a small town, and I loved it.

On a rather sunny afternoon the moisture hung in the air, signaling that a storm was on its way. My siblings and I rode to the store anyway, thinking we’d have plenty of time. As we purchased our penny candy, the rain drops began to fall, lightly at first. A few waves of thunder sounded over the falling rain, and we decided to ride home before the real downpour struck.

As we pedaled like mad toward the second street corner–and the last home-stretch before arriving safely home–the rain poured down endlessly, splatting on the pavement, kicking up more water. As we pedaled like maniacs, our bike tires spit streams of water behind us and onto our backs. Our bags full of penny candy were drenched.

Just moments before reaching the second street corner, we were met with a giant “kablam!” as lightning struck a nearby tree, blowing bark off the tree’s trunk and nearly knocking us off our bikes.

At nearly the same time, my parents pulled up in the pickup truck, literally threw our bikes in the back and us in the cab. We all shook and looked at each other with wide eyes, knowing that we were feet from being struck with lightning.

It was a scene fit for the movies (or at least YouTube), and a storm we will all remember.

The storm that sizzles and jumps around in your head while brainstorming isn’t much different than those few insane moments of ours playing “dodge the lightening.”

Let’s look at a few similarities.
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