Inspiration for a Tuesday Afternoon #2: Rethinking Advertising

Adverputt

The internet has opened up a whole new playing field for marketers. Now a lot of people think that marketing online is the same as marketing offline, but there's so much more to it. The interent allows people to connect with each other in ways that people have never thought of before. If you browse around from webpage from webpage, you find that most websites have banner ads (mine currently doesn't, although I am considering it). Banner ads are the standard internet marketing device. Keep Reading »

30 Minutes. 6 Changes. 6 Letters.

Comcast Letters - ChrisMower.com

This story has a long history, so long that I’m starting at the end. There’s always room for process improvement, especially in corporate America. Even well-oiled machines need tweaking to keep them running smoothly. Comcast, my home telephone provider--yes, I said home phone, not cell phone (and yes, they still exist)--made changes to their customer's online account management system. This change inadvertently locked my online account keeping me from accessing my monthly bills which Keep Reading »