Posts Tagged ‘User Friendly’

Inspiration for a Tuesday Afternoon #2: Rethinking Advertising

Chris Mower
Jun 15 |06:00

The internet has opened up a whole new playing field for marketers. Now a lot of people think that marketing online is the same as marketing offline, but there’s so much more to it. The interent allows people to connect with each other in ways that people have never thought of before.

If you browse around from webpage from webpage, you find that most websites have banner ads (mine currently doesn’t, although I am considering it). Banner ads are the standard internet marketing device. They’re easy to make, and when placed in the right locations can provide the supplier and affiliate with mucho mula.

I’d like to introduce you to another style of advertising.
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30 Minutes. 6 Changes. 6 Letters.

Chris Mower
Feb 18 |19:16

This story has a long history, so long that I’m starting at the end.

There’s always room for process improvement, especially in corporate America. Even well-oiled machines need tweaking to keep them running smoothly. Comcast, my home telephone provider–yes, I said home phone, not cell phone (and yes, they still exist)–made changes to their customer’s online account management system. This change inadvertently locked my online account keeping me from accessing my monthly bills which took 4 different customer support sessions and supreme patience to fix. During the last session the support rep discovered a way for me to re-access my account. This fix required him to change my password.

Reunited with my online identity, I changed my password, email, secret question, and secret question’s answer away from factory settings. Two weeks later I received 6 Comcast snail mail letters. I opened them thinking their mail system probably choked and spit me out 6 identical letters. Nope.
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